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Speech delivered by Kishori
Udeshi, Chairman,
BCSBI at a meeting organised by
the Reserve Bank of India at Kochi on July 22,
2008
Banking Services to Customers at the Bottom of the Pyramid
While the banking system has for decades been paying
attention to customer service, specific work undertaken in recent years has
thrown into bold relief that customer service to the common man leaves scope for
improvement. It was recognised that apart from redressal of customer grievances
by Customer Service Committees of banks and the Ombudsman Scheme, there was an
imperative need to address systemic issues in deficiencies of service. To this
effect, through a collaborative effort of Reserve Bank of India (RBI), the
Indian Banks’ Association (IBA) and the banks, a dedicated institution viz.
the Banking Codes and Standards Board of India (BCSBI) was set up in February
2006.
2. The subject of to-day’s talk has been chosen because
this is the basic objective of the two Codes – the Code of Bank’s Commitment
to Customers (July 2006) and the Code of Bank’s Commitment to Micro and Small
Enterprises (May 2008) which have been evolved by BCSBI in collaboration with
IBA. The central objective of these Codes is promoting good banking practices,
setting minimum standards, increasing transparency, achieving higher operating standards and
above all, promoting cordial banker-customer relationship which would foster
confidence of the common man in the banking system.
Pattern of Bank Financing
3. Credit expansion in the last few years has been
significantly higher than in earlier periods. On the pattern of bank financing,
RBI Deputy Governor (Dr. Rakesh Mohan) states :
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“First, the pattern of funding
from banks is predominantly to the urban and metropolitan sectors which
account for the overwhelming share of credit. The share of metropolitan areas,
in fact, has risen further in the current decade, with that of rural areas
declining.
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Second, the pattern of funding by
the banks remain skewed towards larger firms. The problem for the banks,
however, is that profit growth in the corporate sector has been so high in
recent years, that they do not need much bank borrowing, and ---- in view of
the reduced need of large firms for bank funding there is great competition
among banks to fund the larger firms, leading to lending rates levied on them
becoming much lower than the declared benchmark prime lending rates (BPLR)”
This in a sense is a uniquely Indian situation wherein banks
compete to lend subprime.
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Third, the pattern of continuing
low share of credit to Small and Medium Enterprises (SMEs) – in fact the
lowest among all the segments. This is also borne out by the results of the
Third Census of Small Enterprises conducted by the Government of India in
2001-02, which revealed that 95.5% of Micro and Small Enterprises (MSEs) have
been outside the purview of the banking system.
4. If the above pattern of funding existed when GDP growth
was buoyant at 8-9% and inflation was at 6-7%, there is legitimate cause for
concern about the availability of bank finance to MSEs in the current scenario
of macro economic concerns of high inflation and deceleration in growth and
socio-political tensions.
SMEs – International Context
5. The experience of Asian Tigers suggests that SMEs,
particularly the small ones, are crisis shock absorbers that not only help
provide employment during difficult times but also prepare new entrepreneurs for
graduating to run larger firms when the economy recovers.
6. In China, for example, in addition to ensuring risk
compensation through various guarantee funds, the Government has issued special
and specific schemes subsidising heavily both interest and loan losses of those
small enterprises which either employ laid-off workers or are started by
retrenched labour.
7. Countries in the Asia Pacific region have adopted policies
and programmes that are designed to support SMEs and make them more globally
competitive. These economies strongly focus on 3 areas – finance, technology
and HRD. In Singapore, SMEs are not that significant in number but are treated
as being important for attracting Foreign Direct Investment. In Australia, SMEs
see globalisation as a great opportunity for expanding their business rather
than as a threat. An Australian Business Report says that more than 25% of
Australian SMEs had increased their business through China and that the number
of exporting SMEs in Australia has doubled in 2 years (a process which would
normally have taken a decade). These exporting SMEs are mostly in services –
education, tourism, personal and professional services. In Thailand and Vietnam,
SMEs contributed around 40 to 45% of the GDP in 2006. Loans to SMEs are extended
on commercial lines and collateral free loans are granted, not out of
compulsion, but based on credit scoring of the unit. Banks in Thailand and
Vietnam do a lot of hand-holding at the application stage and importantly, their
credit assessment is based on the prospect of the survival of the unit during
the initial years of set-up, rather than the unit’s profitability. Also, banks
continuously engage themselves actively in providing advisory and planning
services to their SME clients.
Indian Context
8. In India, MSEs have contributed to development and growth
of the economy by generating employment and boosting entrepreneurship. They are
less capital intensive and produce a wide range of items using technology
ranging from the traditional to the state of art. It is regrettable, therefore,
that the availability of bank finance to this sector has not grown commensurate
with the growth of gross bank credit.
9. Anecdotal evidence reveals that MSEs are the ones who are
unable to reap the benefits of Government schemes because of their inability to
access bank finance and receive fair and transparent banking services. Keeping
in view the concerns of the Government and the RBI in ensuring easy
accessibility of bank finance to the lower strata of society the BCSBI in
collaboration with banks and IBA has evolved a Code of Banks’ Commitment to
Micro and Small Enterprises (MSE Code).
Code of Bank’s Commitment to MSEs
10. The MSE Code reflects the banks’ positive commitment to
their Micro and Small Enterprise customers to provide easy, speedy and
transparent access to banking services in their day-to-day operations and in
times of financial difficulty. Banks are committed to make this Code available
to MSEs, free of cost. Some of the other commitments enshrined in the MSE Code
are as follows:
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There will be a standardised
application form common to all banks which will be available to MSEs free of
cost.
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MSE customers will be provided with a check list indicating all that is required
to be submitted along with the application form.
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All information about interest
rates, fees and charges will be made known to the customer upfront so that a
meaningful comparison with those of other banks can be made and an informed
decision can be taken by the MSE.
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Banks will endeavour to provide
facilities through a Single Window Mechanism.
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The bank’s policy relating to
MSEs will be in the public domain.
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Specific time frames for disposal
of the application for credit limit have been committed to. For example, an
application for a credit limit or enhancement in existing credit limit upto Rs.2
lacs will be disposed off within two weeks.
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Banks commit to share the
parameters of the rating system to be followed by them.
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Banks will ensure disbursal of the
loan sanctioned, within two working days from the date of compliance with the
terms and conditions governing such sanction.
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Banks will grant increase in the
drawing power within 24 hours of lodgement of security.
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The MSE customer will be kept
informed of the debits to his account arising out of interest application, fees
and charges.
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In the case of sick units, banks
will assess whether the unit is viable and if viable, work out a rehabilitation
package and implement the same within a maximum period of 60 days.
11. These and several other commitments which have been made
voluntarily by banks are expected to benefit both banks and MSEs.
12. Banks, through this Code, have committed to endeavour to
provide credit counselling services to their customers in dealing with their
financial problems. Nevertheless, it is essential that MSEs are provided with a
facility of undergoing a minimum 2 days orientation to understand cash flow
cycles, financial products, etc. It is understood that the National Institute of
Design (NID), Ahmedabad has created an outreach programme for SMEs through which
they deliver short-term courses on design and engineering to professionals
employed by SMEs. Similar programmes could be organised by banks with the
assistance of RBI or SIDBI in the area of banking and finance for MSEs.
13. Similarly, although time-frames have been committed to by
banks in the Code, banks will need to ensure that their staff is adequately
trained and sensitised through customized training programmes, to the diverse
needs of, micro and small units. Dealing with this strata of society requires a
different mind set and one would need to rely heavily on developing personal
relationship with customers in order to collect information and foster
confidence in the banking system. This can be achieved through effective
communication with their MSE customers which is one of the objectives of the
Code to which banks are committed.
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Banks need to recognize the
potential in lending to MSEs, especially when there is a credit guarantee scheme
in operation to offset the risks involved in such lending. A word of caution
here is necessary. Banks need to remember the lessons learnt from irresponsible
lending and ensure that not only is there due credit assessment but also
continuous post-sanction monitoring so that the unit is enabled to survive the
initial set-up period and become viable.
Banking Services to the Common Man
14. In response to their voluntary commitment to provide
transparent and efficient banking services of a minimum standard to their
individual customers, banks have initiated positive measures to comply with the
provisions of the Code of Bank’s Commitment to Customers (Code). All banks are
now systematically distributing copies of the Code to all their customers. Since
this Code is, in a sense, a Charter of Rights of the individual vis-a-vis his
bank, this is an important action on the part of the bank to voluntarily empower
the individual customer. Also, banks have adopted Model policies for Cheque
Collection, Grievance Redressal, Security Repossession and Compensation and
these are in the public domain. Transparency with regard to charges, fees and
interest rates is now apparent and all banks have a tariff schedule which is in
the public domain. All banks now have a set of Internal Grievance Redressal
Procedures for handling of complaints within a specific time frame, consistent
with External Grievance Redressal Mechanism such as the Banking Ombudsman
Scheme. The Code even provides that if customers are not satisfied with the bank’s
response, they should be helped to take up the matter with the Banking
Ombudsman. Individual complaints are also dealt with by the Customer Service
Department of the RBI and to the extent complaints involve systemic issues, the
BCSBI pursues the matter with the banks for rectification of these lapses. These
are some of the positive features.
15. There are, however, issues of banking practices surfacing
which, while satisfying the norm of transparency can hardly be deemed to be fair
or reasonable. These banking practices are bank-specific and not systemic e.g.
when a bank issues only multicity cheque books whereby the hapless savings bank
account holder, say in Delhi has to pay Rs.50/- (minimum charge) if the payee
chooses to encash it out side the local clearing zone. Since the account holder
has no option but to bear this charge how fair and reasonable is it to charge an
account holder for actions of the payee which are unknown to him. Similarly when
a bank levies a charge for paying your credit card dues in cash, is it
reasonable, considering that a bank’s function is to receive and make cash
payments.
16. What is reprehensible is the practice of rigid and
mechanical application of KYC rules which do not apply to individuals who wish
to open No Frills Savings Bank Accounts. This is not only blatant mockery of the
bank’s public pronouncements of financial inclusion but is plain and simple
harassment of the poor and weaker sections besides making them lose a day’s
wages in the bargain. But, this is set to change, as a couple of big banks have
harnessed information technology to turn the No Frills Accounts into revenue
earners.
17. Another common complaint from individuals is that banks
do not tell them about filling in Form 15G/15H in case they are not liable to
pay tax. The customers find at the end of 3 or 5 year term that tax has been
deducted on their fixed deposit interest earnings even though they are in the
tax-exempt category. To add insult to injury, the bankers ask the customer to
file an Income Tax refund claim – which the senior citizen or pensioner hardly
has the wherewithal to do.
It is imperative that banks undertake immediate remedial
action.
18. On concluding, it may be said that BCSBI has got the MSE
code translated into ten regional languages (2 more are in the process) and
these are available on the BCSBI website www.bcsbi.org.in
Taking a cue from the positive experience of lending
to SMEs by banks in the Asia Pacific region, banks in India must recognize the
vast potential that exists in responsible lending to the MSE segment. The
advantage of leveraging technology is enormous and banks can make big strides in
lending to MSEs if they re-engineer their business processes and leverage
technology to innovate suitable products for market outreach. One recognises
that banks have taken steps to improve customer service but more remains to be
done and BCSBI is in continuous dialogue with banks towards achieving greater
compliance of the Codes both in letter and spirit. It is equally important that
customers read the Code and ensure that they fulfill their obligations to their
bank also.
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